Tuesday, June 06, 2006

Ch. 7 - Planning and Drafting

MSU techcomm 271--blogging our Burnett text
Emma Baumann

Chapter 7 of Burnett’s text is about the planning and drafting part of writing. The chapter discusses problem-solving strategies, types of planning, rhetorical elements, as well as important factors in drafting. The four main problem-solving strategies explained in the chapter are brainstorming , 5 Ws plus H (deciding the who, what where, etc. of the problem), cause-and-effect, and synectics (bringing diverse people and ideas together to develop new perspectives and solutions to a problem). I found synectics to be very interesting, because I had never heard of the term before but have actually used the strategy without knowing it. In synectics, each individual member uses their own strategies and techniques to come up with ideas for a possible solution. Then, the group combines these ideas and perspectives to come up with an ideal solution to the problem. I have had many experiences with group projects and presentations in my college courses, and have found that, although it can sometimes be a lot of work to plan the project in a group, bringing so many different thoughts and ideas together with synectics can really bring about an effective final document. I also realized in reading this chapter, that the group presentations we’re assigned as college students are really practice for our future careers – synectics is a common method of problem-solving in the workplace and is important for us to learn since there are always problems to be examined in workplaces. Burnett also talks about the types of expert planning – schema, knowledge-driven, and constructive planning. I have found that combining all three types of planning is one of the most common things I have used for the documents I’ve written. By combining my previous knowledge of the subject and document format, along with an analysis of the purpose, audience, and task, I am able to plan effectively and establish ways of completing the document to fulfill its purpose. I have also had a lot of practice with drafting, and have learned that making the document logical, complete, and appropriate in tone is very important for communication. I have read documents in the past where things such as hasty generalizations or incomplete data spoil it –these things can mislead the audience and cause them to lose concentration on the main focus of the document. Sometimes finding examples of these mistakes (in your day-to-day reading or the examples the author shows in chapter 7) really enables you to see how they can create an ineffective document, which helps in you avoid them in your future writing.

Blogging WC 2006 from Germany

You may have already noticed (pp. 668-671) that our Burnett text explains the correspondence that I carried out in order to attend the 2002 World Cup with my sons in Daegu, Korea. This summer the 2006 World Cup is being held in Germany and I have followed a similar procedure. My objective is to blog the World Cup from June 7 to June 19, making as many connections to our technical communication subject matter as possible.

Your assignment is to make comments as often as you can to my posts. I won't ask you to respond to every blog entry I make, since you are also blogging the Burnett textbook weekly, but I would like to you read all of them and respond when you have something to say. If you see that there are only a few comments to one of my blogs, jump in and make a comment of your own. Consider such questions as these:
(1) How does the communication (some of it technical) surrounding a Super Bowl game, the NCAA final four games, or some other important sporting event in the USA compare to the coverage of the 2006 World Cup in the United States?,
(2) What do you notice about the US media coverage of the 2006 World Cup that indicates that the World Cup is an international event, rather than a solely US event (like the other sporting events I mentioned above?, and
(3) How could communication about the World Cup (announcements, TV ads, sports company advertisements, newspaper and magazine communication, web-based information) be made more effective (from the perspective of a technical communicator), in your opinion?

Some examples of technical communication associated with the World Cup:
1. match schedules
2. results tables
3. team rosters
4. stadium statistics
5. instructions for getting to stadiums
6. match reports
7. results of previous World Cup championships
8. stadium signage
9. visual elements of match tickets and other match documents
10. email information about tickets
11. commentator reports on earlier matches in the 2006 World Cup



Some helpful information can be found here:


the official WC site

a German WC site in English: Deutschland 2006

ESPN WC site