Blogging WC 2006 from Germany
You may have already noticed (pp. 668-671) that our Burnett text explains the correspondence that I carried out in order to attend the 2002 World Cup with my sons in Daegu, Korea. This summer the 2006 World Cup is being held in Germany and I have followed a similar procedure. My objective is to blog the World Cup from June 7 to June 19, making as many connections to our technical communication subject matter as possible.
Your assignment is to make comments as often as you can to my posts. I won't ask you to respond to every blog entry I make, since you are also blogging the Burnett textbook weekly, but I would like to you read all of them and respond when you have something to say. If you see that there are only a few comments to one of my blogs, jump in and make a comment of your own. Consider such questions as these:
(1) How does the communication (some of it technical) surrounding a Super Bowl game, the NCAA final four games, or some other important sporting event in the USA compare to the coverage of the 2006 World Cup in the United States?,
(2) What do you notice about the US media coverage of the 2006 World Cup that indicates that the World Cup is an international event, rather than a solely US event (like the other sporting events I mentioned above?, and
(3) How could communication about the World Cup (announcements, TV ads, sports company advertisements, newspaper and magazine communication, web-based information) be made more effective (from the perspective of a technical communicator), in your opinion?
Some examples of technical communication associated with the World Cup:
1. match schedules
2. results tables
3. team rosters
4. stadium statistics
5. instructions for getting to stadiums
6. match reports
7. results of previous World Cup championships
8. stadium signage
9. visual elements of match tickets and other match documents
10. email information about tickets
11. commentator reports on earlier matches in the 2006 World Cup
Some helpful information can be found here:
the official WC site
a German WC site in English: Deutschland 2006
ESPN WC site
Your assignment is to make comments as often as you can to my posts. I won't ask you to respond to every blog entry I make, since you are also blogging the Burnett textbook weekly, but I would like to you read all of them and respond when you have something to say. If you see that there are only a few comments to one of my blogs, jump in and make a comment of your own. Consider such questions as these:
(1) How does the communication (some of it technical) surrounding a Super Bowl game, the NCAA final four games, or some other important sporting event in the USA compare to the coverage of the 2006 World Cup in the United States?,
(2) What do you notice about the US media coverage of the 2006 World Cup that indicates that the World Cup is an international event, rather than a solely US event (like the other sporting events I mentioned above?, and
(3) How could communication about the World Cup (announcements, TV ads, sports company advertisements, newspaper and magazine communication, web-based information) be made more effective (from the perspective of a technical communicator), in your opinion?
Some examples of technical communication associated with the World Cup:
1. match schedules
2. results tables
3. team rosters
4. stadium statistics
5. instructions for getting to stadiums
6. match reports
7. results of previous World Cup championships
8. stadium signage
9. visual elements of match tickets and other match documents
10. email information about tickets
11. commentator reports on earlier matches in the 2006 World Cup
Some helpful information can be found here:
the official WC site
a German WC site in English: Deutschland 2006
ESPN WC site

1 Comments:
I think you are right about the money Tim. We have seen media interest in soccer grow recently--due, I suspect, to the fact that companies are making a lot of money outfitting youth soccer teams and putting on summer soccer camps. Another factor concerning money is that it is more difficult to find time for ads during a soccer match. Football and basketball are not played continuously like soccer is. In soccer there are no time outs, just half time.
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